Industry and economy already have detected the World Wide Web, or the web, as a PR-instrument. Both its enormous popularity as well as its outstunning dynamics can only let us guess the broad audience, which the web adresses. Views, downloads and clicks now are well-established definitions of webmonitoring, which aims at modelling reputation of diverse companies in numbers.
The interesting development of the web leads to the question, how webmonitoring can be installed in research and science. Thus, the outcome of this master project is to build the fundaments for the webmonitoring of publications. Supported publications include videos on YouTube, documents on Scribd as well as presentations on Slideshare, all well-known Web-2.0-plattforms, which more and more scientists use to publicize their project reports and documents.
Hence, aim is the construction of this online plattform, which collects metrics of publications in form of views, clicks, rating, etc., evaluates and finally visualizes these metrics.
Why that name?